UAL approached us to create a visual identity for their Alt/Shift conference, held in December 2012 to discuss and examine the future form of education for design and the creative industries. Ensuring the look and feel was reflective of the cross disciplinary, networked and circular economies that the event was looking to promote was crucial in our final route. Working alongside Chambers Judd, we designed and developed a supporting website to encourage online discussion in the lead up to the event. We also created an animated logotype for display at the conference with recent UAL graduate Alistair Hanson, and produced printed A2 promotional material to act as both a mail out and to help publicise the event.
‘Alt/Shift’s purpose was to examine how UAL could better connect with the most innovative areas of the design industry. So INT Works were ideal partners. Managing through inclusive consultation and using their invaluable marketing strategy, meant our platform now fully reflects the contemporary, dynamic, forward thinking attitude of Alt/Shift. They have provided us with a distinctive identity to carry forward into future initiatives.’ Derek Yates, Senior Lecturer in Graphic Design, UAL Camberwell.