We art directed, designed and produced editorial content for a magazine celebrating the 2012 MTV Europe Music Awards. Continuing our work with Be Viacom’s Brand Experience team, and building upon the success of our 2011 edition, we created a publication that was gifted to all VIP guests at the event in Frankfurt. The project was highly collaborative and saw us commission some of the best local talent, international illustrators, photographers and expert journalists to create content that embodied the excitement and tone of the event itself – giving real insights into the city of Frankfurt’s music and youth culture. Collaborators included illustrator Joshua Checkley, photographer Ramon Haindl and journalist Kate Hutchinson.
'The magazine has been met with an incredibly positive response from everyone who received a copy. Working with INT works on this project was a genuine pleasure from start to finish – their collaborative approach was inspiring, enjoyable and incredibly rewarding. They managed to feel like part of our MTV EMA team whilst at the same time offering new insight and ideas that we valued enormously.' Brand Experience Director, Be Viacom